Tough Clothes

‘Shark’ took the press and poster Cannes Grand Prix and was nominated for a Silver D&AD pencil. The tagline: "Tough clothes by Kadu - Triple stitched. Strongest materials available. Homegrown and sewn."

The ad also won wide media coverage, since it coincidentally ran at the same time two surfers were mauled and killed by sharks. The company never considered pulling the ad, instead reveling in its timeliness.

Client: Kadu Jeans
Agency: Andromeda, Sydney
Type: Print
Role: Co-writer / Art Director

Awards: Cannes Lion (Grand Prix), D&AD (Silver Award Nomination + 2 in-book), London International (Winner), Award (Bronze x 3) Asia Pacific Advertising Festival (Silver for Television), Cannes Lion 1 x Finalist Television) New York Festival (1 x Finalist Television) Award (1 x Finalist Television)